Flora On Madison

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TRUNK SHOWS & EVENTS

Step into a world of style at our exclusive trunk show! Explore the latest collections from our featured luxury designers and find your perfect evening gowns.

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Add a spark of wonder to your style with Fouy Chov at Flora on Madison’s exclusive trunk show. Discover a collection where timeless European sophistication meets empowered, modern femininity.

Dates: July 17 – AUGust 03

Limited appointments available. Book now!

Flora on Madison Boutique, New York

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Flora On Madison

Testimonials

Hi Dear Flora,
How are you? Hope all is well.
Sharing some long-overdue photos.
Thank you for being part of our very special day. My mom looked stunning and it was all because of YOU. We will never forget this beautiful day, your kindness, and top-notch attention to detail.
Dayra C.
We (and our friends and family) love Lynne's pink dress. Pink is her signature color and the dress was perfect. We saw the dress in green online and LOVED it. Started researching and all the pieces fell into place. We live in Texas and our wedding was in downtown Dallas - wedding at the Chapel on the campus of Southern Methodist University and the reception was at the JW Marriott.


We went to NYC twice for the dress and worked with Flora and her team at Flora on Madison - our daughter's name is Madison, so once again - It was just meant to be!! We loved Flora and her team. We went once to try it on and ordered the dress and then again for alterations - perfect experience all the way around. We fell in love with Flora and Mayara!


Thanks again for having such a special part in our day. Both of my girls are big on clothes - the perfect dress was important to both of them. They both wanted simple, sophisticated, but showstoppers!! I think they both found just the right dresses!!


You are the best,

Mark RTexas
Dear Flora,
It was such a pleasure to return to your amazing shop for the gown for my second daughter’s wedding. Every time I come in, I always feel like I’m visiting a best friend. I truly trust your fashion sense and advice, and I know I’m in the best hands with you. Your warmth and expertise make shopping for such an important event feel so much easier, and I couldn’t be more grateful. Thank you again for making this process so special. I can’t wait for my next visit to finalize my gown for the big day!


You are the best,

Elaine ScottNew York
Dear Flora,
I wanted to express how truly impressed I was with my visit to your boutique on Saturday. From the moment I walked in, the entire experience was exceptional—exactly what I had hoped for and more. I picked the perfect place to go. Everything felt relaxed, yet I received the personal attention I needed from you. You helped me step out of my head and see the bigger picture—how this moment isn’t just about finding a dress but about embracing and elevating myself in my role as the groom’s mother. You made this process feel special, not just transactional, which is rare. Thank you for your guidance and expertise and for helping me see the light in this milestone moment. Looking forward to the next steps!
PatriceNew York
My daughter Victoria and I walked in on Saturday, Dec. 28--without an appointment. We came to look at Mother of The Bride dresses for Victoria's wedding at Cipriani Wall Street in September, 2025. I cannot imagine a better experience--even if we had made an appointment! Flora and the other women were so welcoming and wanted to make me feel (extra) special. I shall return in 6-8 weeks, however I would be able to come in sooner if there is a gown that you think I should see right away. I truly appreciate the special care that we received. Thanks! Stay well, and Happy New Year!
Marie MoriartyNew York
What a wonderful shop! Flora made me feel comfortable and listened to what I wanted. She provided excellent suggestions--and sound advice-- on what to wear for my daughter's upcoming wedding. Highly recommend!
Lisa
For me, this was the ideal shopping experience. I do not enjoy shopping and I particularly don't enjoy crowded stores where I am quickly overwhelmed. Nor do I enjoy visiting store after store to find the right item. I would highly recommend Flora's as one option when shopping for a Mother of the Bride/Groom dress while in New York City.
Robin J.Nashville, Tennessee
I had such a pleasant experience at Flora. So many amazing gown choices and gracious assistance. I will highly recommend a visit for the perfect gown. Prices are very reasonable and again the professional private assistance from Flora worth everything.
Sindy F.New York
Wonderful experience thanks to Flora! I am looking forward to my return visit for the trunk show.
Elaine S.
I am so happy I discovered Flora on Madison but even more so, Flora the owner. She is lovely, patient, honest and was able to access me and my style in my search for a dress for my daughters wedding. She made my experience so enjoyable and I never felt any pressure. She followed up with the designers promptly and has been so responsive. The selection of gowns they carry are gorgeous and different than any where else I looked-- the shop itself is beautiful.
Patty B.Chicago
I had the absolute pleasure on meeting Flora in my search for a gown for my son's wedding. What a wonderful experience. Flora is lovely, kind and warm. The boutique is welcoming and very well curated. Flora has an excellent eye and very quickly determines what style of gown is the best for you. The range of dresses range in price and style, truly something for everyone. I have the utmost respect for Flora and will be visiting again and again. Best shopping experience !
Susan N.New York

Schedule

Trunk Show Events

Book Your Visit

DETAILS COMING SOON

TRUNK SHOW | OCT 21-30, 2022

Anne barge

BLACK LABEL

DETAILS COMING SOON

TRUNK SHOW | NOV 1-14, 2022

Gemy Maalouf

Frequently Asked Questions

Trunk Shows

Some of our most asked questions on what you can expect, how to book a visit, and other need-to-knows about trunk shows at Flora on Madison.

A trunk show is an exclusive shopping event where you can experience the most from a featured designer’s collection. The selection may include pieces from their latest collections, previous ones, as well as pieces that aren’t normally available to the public.

At the event, you’ll be able to see an extensive selection of dresses from the featured designer, try them on, and get first privilege to purchase the pieces that catch your eye, sometimes with pricing incentives offered during that period only.

Your stylist, as well as representatives from the designers if not them themselves will also be present during the event to assist with any questions you may have, and support with any custom changes.

Attending a trunk show from a featured designer gets you an in-depth peak at their collections, while a regular appointment lets you see a little bit from everyone. If you find yourself attracted to a particular designer’s style and want to see more from them, keep an eye out for our trunk shows that feature them.

Yes you will! Booking your visit to a trunk show not only gets you in-depth access to collections from a particular designer, it also allows you to see dresses from other designers at Flora.