Welcome To Flora On Madison

Curated Luxury Eveningwear Boutique

Flora on Madison takes pride in providing exquisite designer evening dresses and gowns for all occasions. We specialize in luxury eveningwear for formal events, gala, and the mothers of the bride and groom. Discover the epitome of luxury at our upscale dress boutique in the heart of New York City.

Experience concierge service and browse through our selection of global designers handpicked and curated for you.

About

Flora Petakas

Flora Petakas — an entrepreneur, creative director, and mentor to emerging fashion brands — has turned her discerning eye to event dressing with the new eveningwear salon, Flora on Madison.

A trusted and longstanding advisor to bridal brands; Flora has created an experience for the mothers of the bride, mothers of the groom and special occasion shopping that evokes the intimacy of a couture fashion salon.

Browse Through

Designer Collections

Indulge in sophistication as you browse through our curated designer brand collections, capturing the essence of elegance at Flora on Madison.

Curated For You

Our Gallery

Your Appointment

How To Book

Your private and luxurious salon experience starts here.

Step 1

Fill out The Contact Form

Let us get to know you! Fill out the form & choose your preferred schedule.

Step 2

Receive Your Confirmation

Your stylist will get in touch with you to confirm your appointment.

Step 3

Experience Warm & Personal Service

Browse our collections and your stylist will be there with you every step of the way.

In The Press

Flora On Madison

Testimonials

My daughter Victoria and I walked in on Saturday, Dec. 28--without an appointment. We came to look at Mother of The Bride dresses for Victoria's wedding at Cipriani Wall Street in September, 2025. I cannot imagine a better experience--even if we had made an appointment! Flora and the other women were so welcoming and wanted to make me feel (extra) special. I shall return in 6-8 weeks, however I would be able to come in sooner if there is a gown that you think I should see right away. I truly appreciate the special care that we received. Thanks! Stay well, and Happy New Year!

What a wonderful shop! Flora made me feel comfortable and listened to what I wanted. She provided excellent suggestions--and sound advice-- on what to wear for my daughter's upcoming wedding. Highly recommend!

For me, this was the ideal shopping experience. I do not enjoy shopping and I particularly don't enjoy crowded stores where I am quickly overwhelmed. Nor do I enjoy visiting store after store to find the right item. I would highly recommend Flora's as one option when shopping for a Mother of the Bride/Groom dress while in New York City.

I had such a pleasant experience at Flora. So many amazing gown choices and gracious assistance. I will highly recommend a visit for the perfect gown. Prices are very reasonable and again the professional private assistance from Flora worth everything.

Wonderful experience thanks to Flora! I am looking forward to my return visit for the trunk show.

I am so happy I discovered Flora on Madison but even more so, Flora the owner. She is lovely, patient, honest and was able to access me and my style in my search for a dress for my daughters wedding. She made my experience so enjoyable and I never felt any pressure. She followed up with the designers promptly and has been so responsive. The selection of gowns they carry are gorgeous and different than any where else I looked-- the shop itself is beautiful.

I had the absolute pleasure on meeting Flora in my search for a gown for my son's wedding. What a wonderful experience. Flora is lovely, kind and warm. The boutique is welcoming and very well curated. Flora has an excellent eye and very quickly determines what style of gown is the best for you. The range of dresses range in price and style, truly something for everyone. I have the utmost respect for Flora and will be visiting again and again. Best shopping experience !